Pacifico beer has never ventured outside the original Clara pilsner. Until now. To launch the new Citrus Agave Lager, we designed a campaign that celebrates the many layers of what makes the new beer unique. From the rich flavor profile to the brand’s hundred-year-old Mexican heritage, we captured the depth of the product.
To launch the new Citrus Agave Lager for Pacifico beer, we designed a campaign that celebrates the many layers of what makes the new beer unique. Layers from the rich flavors to the brand’s hundred-year-old Mexican heritage to the deep West Coast loyalty.
