TEAM: COLLE MCVOY [LYDIA CHOI · LAUREN COLASANTI · GRETA HATZUNG]
PROBLEM: In Grand Teton National Park, people are getting too close to wildlife, risking their lives and the well-being of the animals. All fueled by their desperation for the perfect IG pic.
SOLUTION: We created the first-ever Instagram filter that draws attention to this behavior by measuring the distance between person and animal. Warning people to stay back.