team: cramer-krasselt [Gary doyle]
The fight against Alzheimer's disease isn't a red or blue issue; it's both - it's purple, the color of the Alzheimer's Association. We positioned the fight against Alzheimer’s as something both political sides can agree on. Simply put, red + blue = purple. With a thoughtful media buy (including CNN, NBC and the New York Times) we targeted politically active individuals prior to the 2020 election.
