team: COLLE MCVOY [Dustin black · LYDIA CHOI · carl martin · GRETA HATZUNG] DIRECTOR: effy kawira
To increase awareness and get more women fishing, we partnered with a New York designer to up-cycle old clothing into stylish fishing gear. The artistic, organic, fashion-forward approach was crafted to draw in both the Gen Z and Millennial audience, while teasing out the partnership.
