team: COLLE MCVOY [LYDIA CHOI · Lauren colasanti · carl martin]
TRUTH: In Teton County people live an average of 10 years longer than the rest of the country.
Today more than ever, people are obsessed with aging. We search high and low for secrets on how to stay young - from exotic skin creams to fancy vitamins to intense plastic surgery. But what if the Fountain of Youth exists in a place you can visit? Introducing the “Mountain of Youth” found only in Jackson Hole, Wyoming. Featuring Jackson Hole locals as the ageless proof to the campaign.
